Muthership Creator Strategy

#166 - Why You're Not Growing on Social Media


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🎙️ Podcast Outline — Why You’re Not Growing on Social Media

INTRO

  • Helen returns from a creative brand shoot in Dallas — fresh insights coming soon
  • This week’s Unsponsored by Choice: Fable Cosmetics
  • Shoutout to Tina at Fable for beautifully branded products and a makeup refresh
  • Today’s topic: Why you’re not growing on social media — and how to rethink your strategy


MAIN TOPICS COVERED

1. The Real Reason Growth Stalls

  • Relying solely on TikTok Shop, lip-syncs, or still photos = limited growth
  • Followers need a reason to follow you — value, entertainment, inspiration, or connection

2. What Big Brands Actually Look For

  • Brands favor great storytellers, not just big influencers
  • Authenticity > polished sales pitches
  • Creators who share their truth perform better than creators who “sell”

3. Influencers vs. Creators Today

  • The old-school influencer model is shifting
  • New audiences don’t flock to “famous influencers” — they follow relatable problem-solvers
  • Trust is now the currency, not follower count

4. Value: The Most Important Ingredient

  • Followers want content that improves their life in some way
  • Value can be: humor, creativity, education, inspiration, personality, or storytelling
  • Lip-syncs or shop-only videos rarely build loyalty anymore

5. Flip the Script: Ask Yourself the Big Question

  • “Why do I want to post on social media?”
  • If your answer is “to make money,” growth will be slow
  • Money is the outcome, not the purpose
  • Authenticity collapses when the only driver is sales

6. Trust Takes Time — And It’s Worth It

  • Real monetization comes from trust, consistency, and community
  • Great example: Amber from the Studio—small but powerful niche audience → brand deals
  • Niche, passion, and community outperform random product pushes

7. Play the Long Game

  • Quick money = short-lived, burnout-heavy path
  • Long game = purpose-driven content, sustainable growth, and genuine enjoyment
  • You don’t need millions to monetize — you need loyalty

8. Holiday Challenge Reminder

  • Join the 12 Days of Vlogmas / Holiday Challenge starting today
  • Easy prompts, flexible formats, and a great way to build momentum

JOIN US HERE and use HOLIDAY10 for $10 off your first month!

 

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Muthership Creator StrategyBy Helen & Juli Polise

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