When a business faces a crisis, it can use a variety of crisis communication tactics, but changing its name may not be the best option.

On today's episode, we'll examine if changing a business name will help if that name has become too much of a reputational liability. Plus, examples of successful company name changes following crises, as well as examples of where the name change may not have worked as expected. 

Mentioned in this episode: 

• Facebook Changes Name to Meta: Mark Zuckerberg announces company rebrand as it moves to metaverse
• My new website: IndestructiblePR.com 

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Your next crisis will happen where everyone can see it -- on social media. 

Discover how to plan ahead and get the crisis communication templates you need to have the right response at the right time. If you are a communicator in need of a crisis plan, you need to check out Indestructible Online. 

Listen + Subscribe on Stitcher or Apple Podcasts

© Molly McPherson 2021 

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