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When a business faces a crisis, it can use a variety of crisis communication tactics, but changing its name may not be the best option.
On today's episode, we'll examine if changing a business name will help if that name has become too much of a reputational liability. Plus, examples of successful company name changes following crises, as well as examples of where the name change may not have worked as expected.
Mentioned in this episode:
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Your next crisis will happen where everyone can see it -- on social media.
Discover how to plan ahead and get the crisis communication templates you need to have the right response at the right time. If you are a communicator in need of a crisis plan, you need to check out Indestructible Online.
Listen + Subscribe on Stitcher or Apple Podcasts
© Molly McPherson 2021
Want More Behind the Breakdown?
Follow The PR Breakdown with Molly McPherson on Substack for early access to podcast episodes, exclusive member chats, weekly lives, and monthly workshops that go deeper than the mic. It's the insider’s hub for communicators who want strategy with spine—and a little side-eye where it counts.
Follow Molly → @MollyMcPherson
Subscribe to PR Breakdown on Substack → prbreakdown.media
Need a Keynote Speaker? Drawing from real-world PR battles, Molly delivers the same engaging stories and hard-won crisis insights from the podcast to your live audience. Click here to book Molly for your next meeting.
Follow & Connect with Molly:
© 2025 The PR Breakdown with Molly McPherson
4.7
168168 ratings
When a business faces a crisis, it can use a variety of crisis communication tactics, but changing its name may not be the best option.
On today's episode, we'll examine if changing a business name will help if that name has become too much of a reputational liability. Plus, examples of successful company name changes following crises, as well as examples of where the name change may not have worked as expected.
Mentioned in this episode:
--
Your next crisis will happen where everyone can see it -- on social media.
Discover how to plan ahead and get the crisis communication templates you need to have the right response at the right time. If you are a communicator in need of a crisis plan, you need to check out Indestructible Online.
Listen + Subscribe on Stitcher or Apple Podcasts
© Molly McPherson 2021
Want More Behind the Breakdown?
Follow The PR Breakdown with Molly McPherson on Substack for early access to podcast episodes, exclusive member chats, weekly lives, and monthly workshops that go deeper than the mic. It's the insider’s hub for communicators who want strategy with spine—and a little side-eye where it counts.
Follow Molly → @MollyMcPherson
Subscribe to PR Breakdown on Substack → prbreakdown.media
Need a Keynote Speaker? Drawing from real-world PR battles, Molly delivers the same engaging stories and hard-won crisis insights from the podcast to your live audience. Click here to book Molly for your next meeting.
Follow & Connect with Molly:
© 2025 The PR Breakdown with Molly McPherson
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