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#167 Inside innovation at LEGO
How do you make shopping for LEGOs as fun as building them? That’s the question — and the ambition — behind Martin Urrutia’s work as the Head of Global Retail Innovation at LEGO. With more than 25 years of retail experience, his job is to push innovative retail practices that will keep the company at the forefront of customer expectations.
Learn more at retailgetsreal.com.
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By National Retail Federation
4.5
8484 ratings
How do you make shopping for LEGOs as fun as building them? That’s the question — and the ambition — behind Martin Urrutia’s work as the Head of Global Retail Innovation at LEGO. With more than 25 years of retail experience, his job is to push innovative retail practices that will keep the company at the forefront of customer expectations.
Learn more at retailgetsreal.com.
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