Jesus spent 90% of his time ministering around the Sea of Galilee. Why not in Jerusalem? Why not in another part of the country? The answer is simple: Location. Location. Location. Following the arrest of John the Baptist, Matthew’s gospel tells us that Jesus “withdrew to Galilee.” But Jesus wasn’t retreating. He was advancing. He was taking his message into the heart of the crossroads of the world. By the end of this episode, you’ll see the strategic brilliance of Jesus’s decision to proclaim his message where it would have the greatest impact, and why we must do the same today.