This episode is sponsored by Phaedon.

Download their 2026 research paper on Humanizing Loyalty here now.

As one of the world's largest retailers, Shell is a well-known for its fuel stations and increasingly its convenience stores around the world, and it operates loyalty programmes in twenty-one of the countries it trades in.

With this global perspective, it was fascinating to chat with Pavel Los, Shell's Global Loyalty Manager about their latest launch in the UK market - a points-free programme called Go+, as well as their strategy in China and his view on loyalty coalitions.

This short show summarises everything I learnt from this episode of Let's Talk Loyalty.

Show Notes:

1) Pavel Los - Global Loyalty Manager Shell

2) Shell Go+ - Shell's UK Loyalty Programme

3) Shell Clubsmart - China

4) Let's Talk Loyalty Episode 53 - Interview with Pavel Los, Shell