While you may not have heard of Polestar, its exceptional performance, unique buying experience, and commitment to sustainability enables this novel brand to “intercept” its customers.

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Headquartered in Sweden and built with Scandinavian minimalism in mind, Polestar offers a friction-free, primarily digital EV buying experience which includes boutique showrooms in areas with high foot traffic—a contrast to the traditional car lot. The company recently unveiled its first electric performance SUV, the Polestar 3, which is produced in United States.

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With a focus on supply chain traceability and sustainability labelling, Polestar assesses their vehicles’ lifetime carbon footprint, covering emissions from materials production, manufacturing, and logistics, use phase, and end of life. As part of their commitment to an electrified future, Polestar also recently partnered with the SAE Foundation to spark STEM curiosity amongst students.

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To learn more about this burgeoning brand, we sat down with Gregor Hembrough, Head of Polestar North America, to discuss the company’s vision, traceability in the supply chain, and the Polestar 3 production in South Carolina.

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