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Twitter can be a great way to connect with customers and show off your brand’s personality. But is it safe to be sarcastic?
There’s a thin line between being clever and sounding mean, and you don’t want your brand to cross it.
My guest, Dusty Weis from Podcamp Media - a branded podcast production company - joins me to discuss tips for having a snarky Twitter account without damaging your brand.
Mentioned in this episode:
Need help preparing for a PR crisis?
Click HERE to download your copy of the Crisis Communication Rapid Response Checklist.
Listen + Subscribe on Spotify or Apple Podcasts
© Molly McPherson 2022
Want More Behind the Breakdown?
Follow The PR Breakdown with Molly McPherson on Substack for early access to podcast episodes, exclusive member chats, weekly lives, and monthly workshops that go deeper than the mic. It's the insider’s hub for communicators who want strategy with spine—and a little side-eye where it counts.
Follow Molly → @MollyMcPherson
Subscribe to PR Breakdown on Substack → prbreakdown.media
Need a Keynote Speaker? Drawing from real-world PR battles, Molly delivers the same engaging stories and hard-won crisis insights from the podcast to your live audience. Click here to book Molly for your next meeting.
Follow & Connect with Molly:
© 2025 The PR Breakdown with Molly McPherson
4.7
168168 ratings
Twitter can be a great way to connect with customers and show off your brand’s personality. But is it safe to be sarcastic?
There’s a thin line between being clever and sounding mean, and you don’t want your brand to cross it.
My guest, Dusty Weis from Podcamp Media - a branded podcast production company - joins me to discuss tips for having a snarky Twitter account without damaging your brand.
Mentioned in this episode:
Need help preparing for a PR crisis?
Click HERE to download your copy of the Crisis Communication Rapid Response Checklist.
Listen + Subscribe on Spotify or Apple Podcasts
© Molly McPherson 2022
Want More Behind the Breakdown?
Follow The PR Breakdown with Molly McPherson on Substack for early access to podcast episodes, exclusive member chats, weekly lives, and monthly workshops that go deeper than the mic. It's the insider’s hub for communicators who want strategy with spine—and a little side-eye where it counts.
Follow Molly → @MollyMcPherson
Subscribe to PR Breakdown on Substack → prbreakdown.media
Need a Keynote Speaker? Drawing from real-world PR battles, Molly delivers the same engaging stories and hard-won crisis insights from the podcast to your live audience. Click here to book Molly for your next meeting.
Follow & Connect with Molly:
© 2025 The PR Breakdown with Molly McPherson
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