Twitter can be a great way to connect with customers and show off your brand’s personality. But is it safe to be sarcastic? 

There’s a thin line between being clever and sounding mean, and you don’t want your brand to cross it. 

My guest, Dusty Weis from Podcamp Media - a branded podcast production company - joins me to discuss tips for having a snarky Twitter account without damaging your brand.

Mentioned in this episode: 

• Pabst Blue Ribbon Is Facing Backlash Over This Now-Deleted Tweet, Mashed, January. 5, 2022 
• Lead Balloon Episode 25 - FEMA Rep Has Near-Death Experience After Hurricane Ike 
• #BluesClues25 Tweet 
• Burger King 'Women Belong in the Kitchen' Tweet

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Click HERE to download your copy of the Crisis Communication Rapid Response Checklist. 

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© Molly McPherson 2022 

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