When Chris moved on from his first CPG startup, he took everything he learned and leveraged it to launch Proper Good, 90sec meals for busy people. He created a digital-first brand, leveraged manufacturing partners to test and launch new products every 6 weeks, and infused the brand with a ton of personality. Chris shares the details of how he launched and leveraged Shark Tank to build his community.

Startup to Scale is a podcast by Foodbevy, an online community to connect emerging food, beverage, and CPG founders to great resources and partners to grow their business. Visit us at Foodbevy.com to learn about becoming a member or an industry partner today.

Startup to Scale is a podcast by Foodbevy, an online community to connect emerging food, beverage, and CPG founders to great resources and partners to grow their business. Visit us at Foodbevy.com to learn about becoming a member or an industry partner today.