Patricia Montesdeoca, SVP of Customer Transformation at Zappi (and our co-host!), reflects on her insights journey, sharing the wisdom she's gained in her years of experience at brands such as Colgate and Coca-Cola, and tells us the one piece of advice she would give her younger self.

Patricia Montesdeoca, SVP of Customer Transformation at Zappi (and our co-host!), reflects on her insights journey, sharing the wisdom she's gained in her years of experience at brands such as Colgate and Coca-Cola, and tells us the one piece of advice she would give her younger self.

#17 - Inside the mind of a customer transformation legend

Marketing and insights teams speak different languages. Their disconnect wastes budgets, delays campaigns, and leaves consumer truth buried in data. The cost? Missed opportunities and marketing that doesn't connect.Inside Insights tears down these silos with bold, human conversations that transform how brands win with consumers. We reveal where data-driven marketing strategy meets consumer intelligence – turning research investments into measurable market advantage for both strategic leaders and insights practitioners.No fluff. Just value you can apply today.Co-hosted by <a href="https://www.linkedin.com/in/natalykelly/" rel="noopener noreferrer" target="_blank">Nataly Kelly</a> and <a href="https://www.linkedin.com/in/steve-phillips-2121ab/" rel="noopener noreferrer" target="_blank">Steve Phillips</a>. Nataly is CMO of <a href="http://Zappi.com" rel="noopener noreferrer" target="_blank">Zappi</a>, writes for Harvard Business Review, and has authored four books while running marketing, growth, and revenue teams at the C-suite level. Steve founded Zappi and serves as Chief Innovation Officer—an industry visionary who challenges conventional wisdom to better understand and serve their consumers.&nbsp;&nbsp;Inside Insights is for marketing leaders who want better consumer connections and insights professionals seeking greater business impact. Join us as we explore what works, what doesn't, and why it matters. New episodes biweekly – subscribe to stay ahead in the connected insights revolution

Business

Marketing

Management

Marketing and insights teams speak different languages. Their disconnect wastes budgets, delays campaigns, and leaves consumer truth buried in data. The cost? Missed opportunities and marketing that doesn't connect. Inside Insights tears down these silos with bold, human conversations that transform how brands win with consumers. We reveal where data-driven marketing strategy meets consumer intelligence – turning research investments into measurable market advantage for both strategic leaders and insights practitioners. No fluff. Just value you can apply today. Co-hosted by Nataly Kelly and Steve Phillips. Nataly is CMO of Zappi, writes for Harvard Business Review, and has authored four books while running marketing, growth, and revenue teams at the C-suite level. Steve founded Zappi and serves as Chief Innovation Officer—an industry visionary who challenges conventional wisdom to better understand and serve their consumers.   Inside Insights is for marketing leaders who want better consumer connections and insights professionals seeking greater business impact. Join us as we explore what works, what doesn't, and why it matters. New episodes biweekly – subscribe to stay ahead in the connected insights revolution

Marketing and insights teams speak different languages. Their disconnect wastes budgets, delays campaigns, and leaves consumer truth buried in data. The cost? Missed opportunities and marketing that doesn't connect.Inside Insights tears down these silos with bold, human conversations that transform how brands win with consumers. We reveal where data-driven marketing strategy meets consumer intelligence – turning research investments into measurable market advantage for both strategic leaders and insights practitioners.No fluff. Just value you can apply today.Co-hosted by <a href="https://www.linkedin.com/in/natalykelly/" rel="noopener noreferrer">Nataly Kelly</a> and <a href="https://www.linkedin.com/in/steve-phillips-2121ab/" rel="noopener noreferrer">Steve Phillips</a>. Nataly is CMO of <a href="http://Zappi.com" rel="noopener noreferrer">Zappi</a>, writes for Harvard Business Review, and has authored four books while running marketing, growth, and revenue teams at the C-suite level. Steve founded Zappi and serves as Chief Innovation Officer—an industry visionary who challenges conventional wisdom to better understand and serve their consumers.&nbsp;&nbsp;Inside Insights is for marketing leaders who want better consumer connections and insights professionals seeking greater business impact. Join us as we explore what works, what doesn't, and why it matters. New episodes biweekly – subscribe to stay ahead in the connected insights revolution

Share #17 - Inside the mind of a customer transformation legend

Sign up to save your podcasts

#17 - Inside the mind of a customer transformation legend

#17 - Inside the mind of a customer transformation legend

More shows like Inside Insights

The Tim Ferriss Show

The School of Greatness

NerdWallet's Smart Money Podcast

How To Fail With Elizabeth Day

Becker Private Equity & Business Podcast

Sharp Football Analysis by Warren Sharp

Symptomatic: A Medical Mystery Podcast

The Metrics Brothers (fka SaaS Talk)

ON CRISPR: The Story of Jennifer Doudna with Walter Isaacson

Shell Game

Unfiltered Soccer with Landon Donovan and Tim Howard

Living Influence with Bill Thrall and Scott Boyd

Victor Davis Hanson: In His Own Words

Post Moves with Candace Parker & Aliyah Boston

The Nightly