Rob Colenso, senior product manager and UI/UX team lead for Total Wine & More, brings a natural curiosity and a knack for user research from his previous career as a journalist into UX design. He increased ecommerce revenue by 55 percent from last year by identifying and improving multiple touchpoints in the online consumer journey. On this episode, Colenso shares insights on how UX and product designers approach user research and shape their findings to create a seamless and emotionally enriched shopping experience.