In this episode, I talked about the importance of starting with why. I'm going to reference Simon's next video a lot in this episode. So if you've not yet seen it, be sure to check out the show notes for a link to the video. I talked about the concept of the Golden Circle and why when someone hears your why they should not be able to tell what or how you do what you do.

My goal is to show you why having a ‘why’ is so important and how to go on to develop your ‘why’. I’ll explain the difference and how to break free of these issues most people have in showing people who you really are in business.

Check out Simon Sinek’s TEDX talk here:

You can find the transcripts and more at www.thinkdifferenttheory.com/17

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