Have you ever found yourself frustrated with a client who wants top-tier, champagne-level results on a beer budget? We've all been there. But what happens when you realize you do the exact same thing in your own life?  

We are digging into the messy, human psychology of why we all want more than we can sometimes afford. I explore the powerful "first impression effect" that sets our expectations and the tricky mental shortcuts we use that equate price with quality. I will share actionable steps for managing expectations, setting your "non-resentment rate," and protecting your creative energy, especially when you really need the money.

  Chapters

00:00 - The Contractor Story: Champagne Taste on a Beer Budget

02:18 - The Psychology of Why We Want Expensive Things for Cheap

04:45 - More Than a Budget: The Human Need for Quality and Joy

07:04 - For Service Providers: 4 Ways to Manage Client Expectations

10:11 - For Clients: How to Get Better Results on Any Budget

11:54 - The Hardest Part: How to Set Boundaries When Money is Tight

15:37 - Your "Non-Resentment Rate" and Why It’s a Game-Changer

19:06 - Breaking the Race to the Bottom & Final Recap

 

Check out the full Video Podcast on our YouTube Channel!

https://youtu.be/YR449TnmbrI

 

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This is How We Create is produced by Martine Severin. This episode was edited by Daniel Espinosa.

 

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Resources to Support This Topic

Here are a few resources that dig deeper into the concepts discussed in the episode:

• "Thinking, Fast and Slow" by Daniel Kahneman: This book is a masterclass in understanding the cognitive biases that shape our decisions, including the "anchoring effect" or "first impression effect" I discussed. It’s a fantastic read for anyone who wants to understand the "why" behind our choices.

 

• "Pricing Design" by Dan Mall: While focused on design, the principles in this book are invaluable for any creative professional. Dan breaks down how to price your work based on value, not just time, helping you build a more sustainable and profitable business.

• "Set Boundaries, Find Peace: A Guide to Reclaiming Yourself" by Nedra Glover Tawwab: Setting boundaries is crucial for protecting your creative energy, especially when dealing with pricing and client expectations. This book offers practical advice on how to establish healthy boundaries in your professional and personal life, which is essential for long-term creative health.