This episode is sponsored by Points, a Plusgrade company.

Read more about their Exchange solution as a growth channel for loyalty programs here.

Cristina Ziliani is the Professor of Loyalty Marketing and CRM at the University of Parma, Italy, where she has been leading the "Loyalty Observatory" for an incredible 20 years.

In this episode, she shares the work they do there for the Italian loyalty community, which includes loyalty research, consulting and education across the entire field of loyalty, CRM, CX, and analytics.

If you're interested in loyalty in Italy, this is the episode for you!

Show Notes:

1) Cristina Ziliani - Professor of Marketing and Head of the Loyalty Observatory at the University of Parma

2) The Loyalty Observatory

3) The Loyalty Observatory Report on Italy