In this episode of the Volunteer Nation Podcast, Tobi Johnson shares valuable insights on how nonprofits can improve volunteer websites to attract and engage more volunteers effectively. Addressing common issues such as unclear value propositions, excessive choice options, stock imagery, and poor mobile experiences, Tobi discusses practical strategies to create a compelling and user-friendly volunteer hub.   

She emphasizes the importance of clear calls to action, authentic visuals, social proof, and urgency to convert visitors into active volunteers. With actionable tips and a focus on modern user behavior, this episode serves as a comprehensive guide to optimizing nonprofit websites for better volunteer recruitment! 

Full show notes: 173. Is Your Volunteer Website Turning People Away? 

Volunteer Website - Episode Highlights 

• [01:04] - The Importance of Volunteer Websites 
• [02:42] - Adapting to Modern Content Consumption 
• [04:33] - Creating Effective Volunteer Hub Pages 
• [09:14] - Common Issues with Volunteer Websites 
• [15:52] - Improving Volunteer Website Conversions 
• [26:21] - Social Proof and Trust Signals 
• [28:59] - Creating Urgency and Clear Navigation 
• [34:13] - Ensuring a Good User Experience 
• [39:41] - Final Tips 

Helpful Links 

• Volunteer Management Progress Report  
• VolunteerPro Impact Lab 
• Google Analytics 
• Hotjar 
• ScoreApp 
• Volunteer Nation Episode #5: 8 Ways Your Nonprofit Website is Failing to Attract Volunteers  
• Volunteer Nation Episode #59 – 6 Must Have Strategies to Recruit Volunteers Using Your Website 
• Volunteer Nation Episode #20: How to Design Irresistible Online Volunteer Opportunities 

Thanks for listening to this episode of the Volunteer Nation podcast. If you enjoyed it, please be sure to subscribe, rate, and review so we can reach more people like you who want to improve the impact of their good cause.

For more tips and notes from the show, check us out at TobiJohnson.com. For any comments or questions, email us at [email protected].