Brand Master Podcast

176 | Douglas Davis: The Creative Strategy Framework & Process


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In this episode of the Brand Master Podcast, I’m speaking with Brooklyn-based professor Douglas Davis about the creative strategy framework & process taken from his highly popular book, Creative Strategy and the business of Design. 

👉 Learn more: ⁠https://brandmasteracademy.com/brand-master-podcast/⁠ 

We speak about the importance of brand strategy for modern creatives and the role of the brand strategist in educating clients on strategy including Why Brand Strategy Is Important Modern Creatives

  • The Creative Strategy Framework & Process Overview
  • How To Find Your Target Audience 
  • How To Translate Benefits and Value To Brand Messaging
  • How To Translate Brand Strategy To Marketing Strategy
  • How Do We Bridge The Client's Strategy Education Gap
  • The Adobe Creative Mentor Series with Douglas Davis
  • For more brand strategy resources and downloads visit ⁠https://brandmasteracademy.com/⁠


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    Brand Master PodcastBy Stephen Houraghan

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