This week, we're chatting all about event programming, from your keynote to your breakouts and interactive sessions. We discuss why crafting a successful event program is truly an art, from balancing the day to avoiding over-programming and undervaluing your content. We also talk about room capacities and layouts to set your attendees up for a positive experience and let your message shine. You'll walk away with a few new event strategy ideas to maximize your event program.

SHOW NOTES:

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@loganstrategygroup_events (Logan)

@epeventsllc (Mary)