In sales we have one aim: to get the best possible deal for us. Negotiation is a necessity, not an option. Still, negotiation, it seems, is seen as a discipline that many try to avoid and only a few master. And those that master it, get out of life what they want. In this episode, the former FBI lead negotiator and best selling book autor Chris Voss explains, what it takes to become a master negotatitor.

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