On today’s podcast we welcome special guest AdTheorent CEO Jim Lawson. AdTheorent is a programmatic digital advertising leader using advanced machine learning technology and solutions to deliver real-world value for advertisers and marketers.

On the show, Jim discusses:

- His journey from practicing law to becoming an entrepreneur and CEO

- How AdTheorent’s machine learning advertising technology platform works

- Why the two most prevalent ad targeting methods, cookie-based retargeting and segment-based audiences, are less effective

- Insights into the merger with MCAP Acquisition Corporation

- And more