Stand Out & Get Noticed to grow your small business with Jesse Cole. Jesse owner of two college summer baseball league teams, author, and an expert on standing out and getting noticed to grow your small business. Jesse is the owner of Fans First Entertainment, who owns and operates the Savannah Bananas and the Gastonia Grizzlies (college summer baseball league teams). Jesse and his teams have been featured on MSNBC, CNN, and multiple times on ESPN. Cole is an in-demand speaker and author of the newly released book "Find Your Yellow Tux- How to Be Successful by Standing Out".

Henry Lopez is the host of this episode of The How of Business show – dedicated to helping you start, run and grow your small business. (TheHowOfBusiness.com)