Unmask the SEO strategies that will elevate your digital presence to new heights! In this insightful discussion, Rich Harshaw, CEO of Level 10 Contractor, and a seasoned expert in the field, unveils the secrets behind effective Search Engine Optimization (SEO) and why engaging, relevant content is the key to success in the contracting world.

Time Stamps

• 00:15 - Episode Intro
• 04:25 - Discussing Google My Business and SEO
• 04:56 - The Role of Google My Business in SEO
• 05:55 - The Journey of Level 10 Contractor
• 08:15 - The Concept of Level 10
• 11:46 - The Marketing Mindset
• 13:03 - The Importance of Pricing in Business
• 13:48 - The Philosophy Behind Brand Building
• 14:52 - The Role of Identity in Marketing
• 22:20 - Your Website's Conversion Ability
• 27:25 - Why Does Organic Search Matter?
• 29:03 - The Problem with Buying Ads From Google
• 30:19 - Understanding the Role of SEO
• 32:52 - The Importance of Service Area Pages
• 35:27 - What Most People Don't Know About SEO
• 36:26 - Geo-Keyword Pairs in SEO
• 41:31 - The Critical Role of Content in SEO
• 42:05 - Does "One-time SEO" Work?
• 47:46 - Why Blog Pages Matter
• 51:54 - How to Win the SEO Battle
• 56:23 - Understanding the Long-Term ROI of SEO
• 01:02:55 - The Importance of Engaging and Relevant Content
• 01:07:10 - The 60:20:20 Rule in SEO
• 01:09:38 - Web Page Dwell Time
• 01:14:30 - Off-Page SEO & Link Building
• 01:18:54 - Optimizing Your Google My Business Profile
• 01:22:35 - Get in Touch with Rich Harshaw

Quotable Moments from Rich Harshaw

• "So there's three different, there's three different categories of scores on the website audit. One of 'em is conversion ability, which is a measurement of how well your site does at converting traffic into leads. Regardless of where that traffic came from."
• "You've gotta take the time to build the case. You can't assume that anybody knows anything. A website is a great opportunity to build your case."
• "Websites don't rank. Web pages do."
• "You've gotta look at the geo keyword pairs as the battles that you wanna fight."
• "Here's what makes all the difference in the world. It's the ability to create content that is actually engaging, interesting and relevant.

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