Childhood friends and Hismile Co-Founders, Alex Tomic (27) and Nik Mirkovic (26), identified teeth whitening as their focus when, in their late teens, they noticed a common theme around bad teeth whitening experiences.

Now, seven years on, having been profiled by the likes of Forbes and Smart Company, Nik & Alex have placed a precedent on the importance of innovation and R&D. Nik & Alex continue to challenge the status quo of the oral care and whitening industries, culminating in the relocation to Hismile’s new, 2500sqm space in Burleigh Heads, equipped with an in-house Research Centre.

Todays conversation is filled with practical advice from startup to scale-up, research and development all the way through to brand and influencer strategy.

You'll fine more about HiSmile and the guys over on the gram @nikmirkovic and @alextomic1

Making todays episode possible is #BeautePartner Venus Concept Australia. Get in touch with the team by visiting www.venusconcept.com/AU to learn more.

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