Are you ready to get rid of your head trash and win the contractor fight? 

Tom Reber, performance coach, author, and speaker, throws actionable strategies to enhance your business and amplify contractor profitability. He also shares his insight on the importance of mindset, authenticity, nurturing existing customer relationships, and the benefit of putting oneself first to attain success. It's an episode packed with practical advice, sprinkled with Tom's noteworthy quips and analogies. Don't miss this insightful conversation!

Time Stamps

• 00:42 - Guest Introduction
• 02:32 - Journey and Challenges in Content Creation
• 04:50 - Behind the Scenes of a Successful Media Operation
• 10:18 - Authenticity and Clarity in Business
• 13:08 - Mindset and the Contractor Fight
• 18:58 - Changing Your Mindset
• 23:16 - Getting Honest with What You Want
• 29:04 - Why Profit is Crucial for Contractors
• 36:07 - The Importance of Building Connections with Customers
• 40:00 - The Art of Winning Commercial Contracts
• 43:07 - How Podcasting Can Help You Get Commercial Contracts
• 46:55 - The Power of Honesty and Vulnerability in Business
• 49:51 - The Key to Building Your Dream Team
• 55:35 - The Role of an Executive Assistant in Business Growth
• 01:00:01 - Strategies to Make More Money as a Contractor
• 01:10:33 - There's Opportunity in Warranties
• 01:13:13 - Connect with Tom Reber
• 01:15:13 - Owning Your Greatness

Quotable Moments from Tom Reber

• "People buy for their reasons, not for your reasons." 
• "The juice ain't worth the squeeze if you're not winning. "
• "I don't care what your profit goals are, I just think it needs to be a lot of money."
• "Stop giving a crap what the going rate is."
• "It's unethical to charge more and not deliver high value."
• "Until you start making money, and understand what it takes to make money, and who you have to become to make money, it's hard to respect people that have the money."
• "It's 70% easier to sell to an existing customer than it is to sell to a new customer."

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