How does an architectural background shape a career in creative direction?

Architecture teaches more than just how to design buildings—it shapes the way we see, think, and create. In this episode of Practice Disrupted, Evelyn Lee sits down with Obiekwe "Obi" Okolo, a Nigerian-American photographer, multimedia artist, and creative director at Bittersweet Creative, to explore how his design education continues to influence his work in storytelling, strategy, and cultural advocacy.Together, they explore how an architectural background can open doors to unexpected and impactful career paths.

The conversation begins with Obi’s transition from architecture to creative direction, highlighting how his design education continues to shape his work. Evelyn and Obi discuss the intersection of architecture, storytelling, and strategy—how architects are trained to think at different scales and how that skill translates into creative industries. They also explore broader themes, including entrepreneurship, navigating alternative career paths, and the future of creative professions in the age of AI.

"I would never trade my architecture education for anything. But I would have really loved to know earlier all that it could have afforded me." – Obiekwe "Obi" Okolo

The episode wraps with reflections on redefining success, embracing nontraditional career moves, and advice for those considering their own transition beyond architecture.

Guest:

Obiekwe "Obi" Okolo is a creative director, multimedia artist, and cultural strategist. Currently serving as the creative director at Bittersweet Creative, he leads projects that fuse storytelling, design, and social impact. His background in architecture informs his work in photography, documentary, and narrative-driven design. As the arts and culture editor for Bittersweet Monthly, Obi explores the power of visual storytelling to drive meaningful conversations. His career spans exhibitions, publications, and community-driven initiatives, all focused on the intersection of design, identity, and culture.

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