Nearly the first thing you hear as a digital entrepreneur is the importance of building an email list. You think. Ok. I can ask people for their emails. No problem.

What no one tells you is that simply getting someone on your email list in ActiveCampaign, Mailerlite, or Convertkit is not enough. You have to do something with all of those emails and a LOT of something. 

When the realization hits home that we have to send emails, we are often faced with indecision, questions, and overwhelm.

Clients often ask me, “What do you send in the emails?”, “What is the whole purpose”, and “How often am I supposed to email the people who have trusted me with their email address?”

You can stay in this cycle of stuckness or you can decide to make a change and embrace your email list as a meaningful and important part of your business and business success.

Today I’ll share with you three mindset shifts that are critical to happier customers who are willing to invest in your product or service. Without this shift your email list will continue to languish and simply generate a bill that you pay each month to an email service provider.

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Please Note: Dr. Moira was a Certified StoryBrand Guide from May 15, 2022 until July 15, 2024. Any episodes mentioning StoryBrand were recorded during a time when she was certified as a Guide. If you would like to be connected with an active StoryBrand Guide, feel free to reach out as she still maintains contacts within the Guide community.