We're going to start taking the occasional look at a product that changed everything in its respective field, starting this week with the game console that redefined how consoles work in the online era, the Xbox 360. From achievements and cross-game chat to first-class downloadable games and controller standardization, evolution in game development and mainstream marketing, our memories of working with the system in the media, and not-so-flattering things like the red ring, HD-DVD, and Kinect, there's a lot to cover in this lengthy episode.

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