You’ve read the Building a StoryBrand book by Donald Miller. You’ve mapped out the 7 parts of the framework, but nothing is changing in your business. People still aren’t finding you. Your email list growth is the same size it has been for three months, the people following you on Facebook and Instagram aren’t your people, and your latest course launch yielded a handful of sales at best.

We've all been there. We've read the book and felt like we should be able to figure everything out, but we just get stuck when nothing changes after implementing the 7-part framework.

The secret behind unlocking the power of StoryBrand isn’t something that you’ll find in the book, but I’m going to spill the beans on the key today. And at the end of today’s episode, as a StoryBrand Certified Guide,  I’ll highlight for you which piece of the 7-part framework I think is the single most important part to nail so that your audience feels seen, heard, and understood.

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Please Note: Dr. Moira was a Certified StoryBrand Guide from May 15, 2022 until July 15, 2024. Any episodes mentioning StoryBrand were recorded during a time when she was certified as a Guide. If you would like to be connected with an active StoryBrand Guide, feel free to reach out as she still maintains contacts within the Guide community.