187. You're spending 25% of your revenue on trade marketing—and most of it isn't working. That matters because wasted trade spend shortens your runway and stalls retail growth.

In this episode, I break down how to set SMART trade marketing goals that actually move sales, improve ROI, and help you compete toe-to-toe with the big brands. You'll learn how to align your promotions with retailer objectives, reduce wasted spending, avoid costly out-of-stocks, and use scorecards and proactive planning to maximize every trade dollar.

Retail is a marathon, not a sprint. If you want sustainable growth, stronger retailer relationships, and more predictable sales, you need a disciplined trade strategy—not cookie-cutter broker tactics.

Download the free Trade Marketing Essentials guide to go deeper into these strategies, and be sure to listen to the related episodes on forecasting, retail execution, and deduction prevention to build a complete, scalable system.

Get instant access on the show webpage: RetailSolved.com/session187