Are you ready to uncover the emotional and behavioral roots of financial stress? In this episode of INHABIT with Alessia Citro, Alessia sits down with TEDx speaker, certified money coach, and founder of Dave Won and Company, Dave Won. Together, they explore why traditional budgeting and financial strategies often fail to address the deeper issues behind money struggles. Listeners will learn how subconscious drivers like approval, control, and comfort shape financial behaviors—and how to break free from these invisible barriers to achieve true financial freedom.

Dave shares powerful personal stories, including how his upbringing and emotional patterns influenced his financial decisions, like buying a truck to seek approval. He introduces his transformative AHHA framework—Awareness, History, Healing, and Action—which helps individuals identify and heal the emotional anchors holding them back. From understanding the stories behind your spending to the importance of forgiveness in financial healing, this episode is packed with actionable insights.

Whether you're a corporate executive, entrepreneur, or simply someone seeking peace with money, this episode offers a fresh perspective on achieving financial freedom. Tune in to gain clarity, transform your relationship with money, and take the first step toward a more fulfilling financial future.

TIMESTAMPS:

[01:25] Alessia welcomes guest Dave Won, a TEDx speaker, certified money coach, and founder of Dave Won and Company, highlighting his unique approach to financial stress.

[03:21] Dave explains the rebranding of his company from Budget Captain to Dave Won and Company, emphasizing the emotional and behavioral roots of financial stress.

[06:16] Dave shares a personal story about buying a truck and how it revealed his subconscious need for approval.

[09:41] Discussion of the "invisible wall" concept and the four subconscious drivers: approval, comfort, control, and power.

[12:24] Dave highlights how financial freedom is not about money but about addressing the emotions driving financial behaviors.

[19:02] Dave shares his upbringing and how it shaped his financial habits, including his fear of uncertainty and need for control.

[36:17] Dave discusses the importance of forgiveness in healing financial behaviors and shares a personal story about reconciling with his mother.

[50:08] Practical advice: Dave outlines three questions to evaluate spending habits and uncover emotional drivers behind financial decisions.

[55:42] Dave concludes with the importance of addressing emotional anchors to achieve true financial freedom.

RESOURCES MENTIONED:

Connect with Dave and watch his TEDx talk!

⁠LinkedIn⁠ | ⁠Website⁠ | ⁠TEDx Talk⁠

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KEYWORDS: financial freedom, emotional spending, money mindset, financial stress, budgeting tips, emotional anchors, financial behaviors, money coaching, subconscious money habits, financial healing, approval and money, control and finances, financial independence, money management strategies, overcoming debt, financial wellness, emotional triggers, money and self-worth, financial transformation, personal finance tips, behavioral finance, financial coaching, money stories, financial self-awareness

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