In this short summary episode, I am looking back on an interview with George Mendes, Chief Officer Consumer Business with Vodacom in South Africa.

Launched in mid-2020, I spoke with George just a few months after the launch of VodaBucks, a programme that researched the best loyalty concepts from around the world in order to develop a winning strategy. 

The programme includes impressive partnerships with a portfolio of brands across the country, using gamification to engage customers in a very economically diverse country.

Show Notes:

1) Episode #63: Vodacom South Africa Launches Vodabucks

2) Jorge Mendes - Chief Officer: Consumer Business, Vodacom Group Exco Member

3) Vodacom

4) VodaBucks loyalty