Magda Osman, Ph.D., is a Principal Researcher of basic and applied decision-making at the University of Cambridge. She is the author of the article: Nudges: Four reasons to doubt popular technique to shape people's behavior (https://theconversation.com/nudges-four-reasons-to-doubt-popular-technique-to-shape-peoples-behaviour-174359). Her research interests include decision-making, unconscious processes, control, and pro-social behaviors. 

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