I recently received an ad for grill brushes. It brought back some memories about a story I'd heard years ago...

Which got me thinking about my business - and yours.

Your takeaway in this short-but-sweet episode: Whether you sell a product or a service, think about your customer and what they are actually buying when they work with you. It may change the way you look at not only what you do, but how you market it!

Listen in for all the details!

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