Will Ahmed is the founder & CEO of WHOOP, a human performance company that collects and provides physiological data 24/7 to optimize how you train, recover, and sleep.

WHOOP was founded in 2011, they have raised about $400 million, and the business is currently valued at roughly $4 billion.

We discuss:

• Whoop's founding story

• The tradeoffs between distribution vs. product

• Working with LeBron James & Michael Phelps

• The biggest takeaway's from WHOOP's data

• Transitioning to a subscription model

• The benefits of meditation

Enjoy!