In any crisis, the first 48 hours are make-or-break. Things can quickly spiral out of control if you don't have a solid plan in place. 

Police Chief Pedro Arredondo's failure to respond to the CNN crew when they stopped unannounced looked bad for the school district's chief of police. It was even worse when he dodged legitimate questions.

The patterns that lead to a crisis are discussed this week on the podcast. 

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