Bulletproof Your CPG Brand

191. How Disruption Changed Retail & Supply Chains With Phil Lempert, Supermarket Guru


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191. Retail has changed forever—and if you don't adapt, your brand could disappear. Disruption exposed fragile supply chains, shifted shopper trust back to big brands, and forced retailers to rethink everything from sourcing to shelf space. In this episode, I sit down with Phil Lempert, The Supermarket Guru, to unpack how the pandemic reshaped grocery, distribution, promotions, and consumer behavior—and what that means for emerging CPG brands.

We dive into supply chain resilience, why promotions vanished, how smaller brands can rebuild retailer trust, and why now is the time to secure your sourcing, refine your selling story, and show up as a value-added partner. You'll also learn how retailers are going direct to farmers—and what that means for brokers and distributors.

Get instant access on the show webpage: RetailSolved.com/session191

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Bulletproof Your CPG BrandBy Daniel Lohman

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