Learn what differentiated marketing strategy is and how Nike uses it to appeal to specified market segments. 

👉 Learn more: ⁠https://brandmasteracademy.com/brand-master-podcast/⁠ 

Next, you’ll discover the advantages and disadvantages of the differentiated marketing strategy and how these pros and cons impact brands. 

Then we’ll quickly look at the difference between differentiated marketing vs undifferentiated marketing to understand their uniqueness before we dive into the Nike differentiated marketing example. 

Next, you’ll learn how to create a differentiated marketing strategy for your brand with this 4-step process. 

For more brand strategy resources and downloads visit ⁠https://brandmasteracademy.com/