This episode is sponsored by Points, a Plusgrade company.

Read more about their Exchange solution as a growth channel for loyalty programs here.

In this short summary show, we look back on an interview with Mala Raj discussing the key statistics that every loyalty marketer should be measuring, and what success looks like across key industries like retail!

Listen to learn key insights from this loyalty expert from India, a market that's continuing to thrive in so many ways.

Show Notes:

1) Episode #66: Loyalty Statistics & Loyalty Programme Performance in India - What Does Success Look Like

2) Mala Raj, Loyalty and Customer Strategy Specialist, Managing Partner Strategic Caravan International

3) Mala’s LinkedIn post on World Statistics Day as referenced in both episodes