In this episode, we sit down with Tomasz Cybulski, co-founder of ProTrainUp, to explore the evolution of sports technology, performance analysis, and building a startup within elite sport. Tomasz reflects on the early stages of ProTrainUp, where the company began, and how the original vision has evolved through years of working directly with clubs, coaches, and federations across different countries and sporting environments.

The conversation dives into the realities of scaling a sports tech company in a rapidly changing industry, the importance of understanding club workflows and operational culture, and how co-design with practitioners has shaped the platform’s development. Tomasz also shares his perspective on product differentiation in an increasingly competitive market, the future role of AI and meaningful insight in sport, and the lessons he has learned building technology that must adapt across different cultures, structures, and performance environments.

Listen to find out more including;

- The journey into sports analysis and founding ProTrainUp.

- Early startup growth: challenges, successes, and lessons learned.

- How the company’s original vision evolved over time?

- Selling technology into clubs and understanding staff workflows.

- Co-designing products through feedback from clubs and practitioners.

- The future of sports tech, AI, and creating meaningful product differentiation?

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