Sign up to save your podcasts
Or
Share 198 - Impressions vs. Engagement: Why Partnering With Smaller Creators Can Actually Be More Effective (Emily Steele, Co-Founder & CEO at Hummingbirds)
Share to email
Share to Facebook
Share to X
Share to email
Share to Facebook
Share to X
Or
198 - Impressions vs. Engagement: Why Partnering With Smaller Creators Can Actually Be More Effective (Emily Steele, Co-Founder & CEO at Hummingbirds)
I’ve often wondered about how influencer partnerships work. I've been involved in a couple, so I get to see examples from the inside. But I wanted to see more examples, so I brought on Emily Steele, Co-founder and CEO at Hummingbirds (Seed funded).
She’s actually built a business around helping brands discover and work with hyper-local content creators. Some of these brands are working with 50-100 creators at once. A lot of what we talk about is very relevant for B2B influencer partnerships.
What does a good partnership look like? How do you know it’s working? Do you need to partner with people that have huge followings? And what are some of the best content creators doing really well?
We also cover:
Hummingbirds' positioning in sales conversations (it's not what you think);
The nuances of measuring the impact of influencer partnerships;
What differentiates an amazing content creator from just a mediocre one;
What marketing big bets are you taking in 2024 and why;
AMA: Emily asks me her burning question.
About Hummingbirds:
You can find Emily on LinkedIn: www.linkedin.com/in/emilysteele12
Learn more about Hummingbirds: www.thehummingbirds.co
For more content, subscribe to Modern Startup Marketing on Apple or Spotify or wherever you like to listen, and don't forget to leave a review if you're lovin' the show!
And whenever you’re ready, there are 3 ways I can help you:
1. fractional head of marketing for early stage startups >> www.furmanovmarketing.com
2. sponsor my Top 5% podcast and get startup founders, marketers and VCs hearing about your brand >> https://podcast.furmanovmarketing.com
3. sign up to get my monthly early stage startup marketing newsletter where I’m sharing playbooks and insights and cracking some jokes
You can also find me hanging out on LinkedIn, definitely say hello and tell me what you're building and how it's going >> www.linkedin.com/in/annafurmanov
View all episodes
By Anna Furmanov
4.8
2828 ratings
I’ve often wondered about how influencer partnerships work. I've been involved in a couple, so I get to see examples from the inside. But I wanted to see more examples, so I brought on Emily Steele, Co-founder and CEO at Hummingbirds (Seed funded).
She’s actually built a business around helping brands discover and work with hyper-local content creators. Some of these brands are working with 50-100 creators at once. A lot of what we talk about is very relevant for B2B influencer partnerships.
What does a good partnership look like? How do you know it’s working? Do you need to partner with people that have huge followings? And what are some of the best content creators doing really well?
We also cover:
Hummingbirds' positioning in sales conversations (it's not what you think);
The nuances of measuring the impact of influencer partnerships;
What differentiates an amazing content creator from just a mediocre one;
What marketing big bets are you taking in 2024 and why;
AMA: Emily asks me her burning question.
About Hummingbirds:
You can find Emily on LinkedIn: www.linkedin.com/in/emilysteele12
Learn more about Hummingbirds: www.thehummingbirds.co
For more content, subscribe to Modern Startup Marketing on Apple or Spotify or wherever you like to listen, and don't forget to leave a review if you're lovin' the show!
And whenever you’re ready, there are 3 ways I can help you:
1. fractional head of marketing for early stage startups >> www.furmanovmarketing.com
2. sponsor my Top 5% podcast and get startup founders, marketers and VCs hearing about your brand >> https://podcast.furmanovmarketing.com
3. sign up to get my monthly early stage startup marketing newsletter where I’m sharing playbooks and insights and cracking some jokes
You can also find me hanging out on LinkedIn, definitely say hello and tell me what you're building and how it's going >> www.linkedin.com/in/annafurmanov
More shows like Building With Buyers: Startup Marketing and Growth Fueled By Customers
View all
Better! with Dr. Stephanie
612 Listeners
The Prof G Pod with Scott Galloway
5,408 Listeners
Lipstick on the Rim
998 Listeners
Lenny's Podcast: Product | Career | Growth
1,367 Listeners