In today's short show, we review our interview with Ali Cudby, author of "Keep your Customers" and Managing Director of Alignmint Growth Strategies.

From customer-focused mission statements to subscription programs, this episode reminds us how small to mid-sized companies can engage with customers with even greater clarity and focus than larger ones, and enjoy greater loyalty outcomes as a result.

Show Notes:

1) Episode #67: Loyalty for Small Companies - Driving Lucrative Loyalty

2) Ali Cudby, Founder and CEO, Alignmint Growth Strategies