Nothing is obvious to the uninformed ... yet so often when we communicate we assume that our audience knows what we're talking about.

I've been reading award entries this week and so many of them don't make it obvious what they do. It's a lost opportunity for them to make an impression and to make an impact with the judging panel.

It's not just award entries where this happens though:

• describing your business
• describing your role in government
• introducing yourself at networking functions

In this episode I explain how to make it simply obvious to your audience.

Listen in to hear:

• why nothing is obvious to the uninformed
• how to think about what you do so you can describe it in a way that lands
• how thinking in 'sesame street terms' might help you simplify your message
• how being cute, jargonistic or extra clever doesn't help
• my simple framework for explaining what you do, simply

To learn more about my Earn The Right Framework, listen to

Episode 7 - Why Me? Overcoming I'm Not Good Enough

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