Meet Shawn Finder, CEO & Founder of Autoklose that has been acquired by VanillaSoft. Autoklose is an All-In-One Sales Engagement Automation & B2B Data Platform.
In this episode, Shawn sits down with Jax and shares his insight and strategy when it comes to building a SaaS start-up. It all starts with an idea, but where do you go from there and how do you get the word out?
Come join us as Shawn shares his Go-to-Market (GTM) strategy and that's to get your potential "buyers" invested early on, regardless of the price.
Growing up as one of North America’s top tennis players, traveling around the world competing to be the next Andre Agassi, and being told at age 23 that I had to decide to try and become tennis professional or get an MBA and go down the education route.
I have always been an entrepreneur at heart. At age 24, I entered the entrepreneurial world and never looked back. I started out importing packaging from the Orient and selling it to top retailers in North America. However, knowing I always loved selling and list building, I founded ExchangeLeads in 2013 which helps companies build custom lists for outreaching new prospects.
In early 2018, I parlayed ExchangeLeads into my second start-up called Autoklose that is a new revolutionary sales automation platform that is used by 3000+ sales professionals around the world to help save them save hours a day and automate the tedious tasks salespeople do on a regular day.
I have used my sales strategies over the years to:
• Bring ExchangeLeads from 0 to Breakeven in 5.5 months.
• Launch Autoklose with 3018 prospects ready to purchase before the product was developed.
• Fill sales rep’s calendars with an average of 38 meetings a week
• Increase his clients by over 300% month over month.
SPECIALTIES: Lead Generation, Sales strategy implementation, Sales coaching, Keynote Speaking, Bringing ideas to life. 07:15 “You should be in sales!”
14:20 Build a Community First
15:00 Build Together, Stay Together
18:30 The Power of Reinvesting
21:30 Advice from CEO of Drift
22:00 The “Charge Anything” Approach
23:00 The Power of Feedback
25:15 Product Led Growth (PLG)
27:00 UI/UX (Drag & Drop)
32:00 “No one gets fired”
33:15 Acquisition takes time
36:30 Characteristics of Sales
Try Autoklose today for free here