Please find some links and notes from the 2 Regular Guys Podcast. Aaron and Terry talked to Ryan Moor, CEO of Ryonet. He has recently published the book, Made to Make It: A Guide to Business Success in Screen Printing. Ryan will be sharing his thoughts on formulating your business concept to buying equipment, from optimizing the process to planning for your business future.

Sponsored by: SGIA.org | 2017 SGIA Expo in New Orleans - Oct 10-12

Our regular listeners know this, but 2 Regular Guys are all about garment decorating, a bit of fun, and no rants or lectures or selling. We are not doing this for our employers, but rather for our industry. Since February 2013, The 2 Regular Guys have been the first and the most listened to garment decorating industry podcast on this planet! We are humbled by all of you tuning in each week. We work hard to bring you information that will make your business better, and our industry better. Take a look at our incredible weekly guest list and you’ll understand where this industry goes for news, interviews and the heartbeat of garment decorating. Thanks for listening!

Made to Make It with Ryan Moor

* Share with our listeners a little bit about your own start in the industry. How did you learn to pull a squeegee in your garage?

* Your new book is Made to Make It: A Guide to Business Success in Screen Printing. Sounds as if we’re not talking screens and inks.

* So this is more than a book, it’s interactive education. I know that because I have a signed copy. Tell us about that.

* Where does the reader (or our listener) start with the process?

* Part 2 of the book is entitled Developing Your Customer. I love the idea of this. Talk about the concept.

* VeeAtCentralianShop: What surprised him as he talked with printers around the country for this book

* VeeAtCentralianShop: What is the number 1 mistake screen printers make (on the business side)?

* Our listeners are always interested in discussions on purchasing equipment and supplies. Let’s spend some time talking about this.

* How large an impact has your online store and the ability of customers to place online orders have on your business?

* You talk about Getting Lean and Optimizing Your Processes. I’d like to have a conversation on that subject.

* We devote whole shows to planning and you wrap up your book with this subject. Share your thoughts on this with our listeners.

* Would you like to give us a quick update on the philanthropic project you told us about back in March?

* All Made Apparel

* Thanks for being on the show and congratulations on your new book. Where can our listeners find your book and Ryonet?

* http://madetomakeitbook.com/ or check it out on Amazon

Other Events

* Complete Screen Printing Business Course – Atlas Screen in Chicago – Aug 5-6

* Complete Screen Printing Business Course - Workhorse Products in Phoenix - Aug 26-27

Please find some links and notes from the 2 Regular Guys Podcast. Aaron and Terry talked about all the ways to always Be promoting your business to increase sales. Growing your business is a non-stop task and we are going to cover some tips and tricks to help keep the pipeline full. Things like sample packs, websites and social media. This will be a great discussion that WILL help your business grow. Always Promote

Sponsored by: SGIA.org | 2017 SGIA Expo in New Orleans - Oct 10-12

Our regular listeners know this, but 2 Regular Guys are all about garment decorating, a bit of fun, and no rants or lectures or selling. We are not doing this for our employers, but rather for our industry. Since February 2013, The 2 Regular Guys have been the first and the most listened to garment decorating industry podcast on this planet! We are humbled by all of you tuning in each week. We work hard to bring you information that will make your business better, and our industry better. Take a look at our incredible weekly guest list and you’ll understand where this industry goes for news, interviews and the heartbeat of garment decorating. Thanks for listening!

News and Notes

Big Picture Women in Print Awards are coming this October. Nominations are being accepted until August 7, 2017. Nominate HERE

SGIA is introducing individual memberships for only $119. Individual Memberships will cost less over the course of the year and deliver more bang for your buck. At the current time, the Individual Memberships can only be purchased as part of the Expo Registration process.  When you become an Individual Member not only is your Expo pass free, but you'll also receive a free Education pass giving you full access to over 30 sessions. If you would like to become an Individual Member but not attend the New Orleans SGIA Expo, please contact SGIA at 703.385.1335 or [email protected]

Always Promote Your Business

(Terry) Business cards

The only thing many of our potential customers will ever see

Make a great presentation

Show all pertinent information

Have a “business” email address

(Terry)  Price sheets

1st, be sure to have one!

Make a positive presentation

Make yourself look like a professional capable of professional production levels

(Terry)  Generic catalogs

Let your vendors help you to look like a professional

(Terry)  Sample packs

Opportunity may come when you least expect it.

My “5 Things” recently saying what should be in this package

(Terry)  Presentation

This is what your customer receives - likely a box of shirts

Your name on the box (or the tape)

Individually folded

Labeled and bagged

Promote your other products in the box

(Terry)  Showroom

Show your best work, and more importantly, show the work that you want to do

Clean, crisp, professional - we want our customers to feel warm and fuzzy about our abilities as decorators

The person behind the counter (if not you) can make or break your business

(Aaron) Website

Make it Professional Looking (Wordpress)

Have a call to action front and center

Put the Social Media icons at the bottom

Make external link open in new tab, don’t make them leave your site.

Optimize for

Please find some links and notes from the 2 Regular Guys Podcast. If we are in this industry as a business the goal is to turn a profit. Terry and Aaron have seen way too many business struggles just to break even and the main culprit is the inability to truly calculate their costs and then accurately set their prices. This week we are circling back to wrap up this series with a friend of the show, Andrea Bommarito. She will dive into some pricing strategies and provide you with some great info that can help your business turn a profit by Calculating Your True Costs of Embroidery.

Sponsored by: SGIA.org | 2017 SGIA Expo in New Orleans - Oct 10-12

Our regular listeners know this, but 2 Regular Guys are all about garment decorating, a bit of fun, and no rants or lectures or selling. We are not doing this for our employers, but rather for our industry. Since February 2013, The 2 Regular Guys have been the first and the most listened to garment decorating industry podcast on this planet! We are humbled by all of you tuning in each week. We work hard to bring you information that will make your business better, and our industry better. Take a look at our incredible weekly guest list and you’ll understand where this industry goes for news, interviews and the heartbeat of garment decorating. Thanks for listening!

News and Notes

Few manufacturers have matched OKI’s commitment to the textile transfer market in 2017. At NBM Long Beach, OKI will be showcasing its full portfolio of innovative LED textile transfer printers. In booth 951, you’ll have the opportunity to get hands-on with print samples from the Pro6410 NeonColor and the latest in OKI’s industry-leading line of white toner printers, the Pro8432WT. This new tabloid-sized white toner printer provides an efficient and affordable way to create full-color graphics on both light and dark-colored substrates, from ceramics to apparel. Beyond print samples and product demonstrations at NBM, OKI’s seminars in booth 951 will show how OKI and its partners are redefining traditional print processes. OKI’s “Raising the Bar for the Decorating Market” seminar describes how these products fit into your print operation and the industry at large. Neenah Paper will present its Exostencil Screen Prep Paper during its daily “Be a Screen Shop Superhero” seminar, while Forever Media compares OKI’s White Toner Technology with traditional Direct-to-Garment processes in its daily seminar. Don’t forget to take advantage of these exclusive NBM promotions: Fruit of the Loom has partnered with OKI to offer six dozen free shirts with the purchase of select OKI transfer printers including the C711WT, C831TS, Pro6410 NeonColor, and the new Pro8432WT. Neenah Paper and Forever Media will also be offering up to $150 in free paper. NBM Long Beach July 20-22.

Calculating Your True Costs of Embroidery

It has been too long since we have has her on the show, but we are finally welcoming back a wonderful “Regular” gal. Andrea Bommarito is joining us today and she is a self-proclaimed Embroidery Nerd. In fact, that is her Twitter handle. She works with customers in training, education as well as technical support at a leading machine supplier of

Please find some links and notes from the 2 Regular Guys Podcast. We are pleased to welcome back Johnny Shell, who is the Vice President of Technical Services for SGIA to give us an update on the latest happenings in the world of digital textiles. Things are moving very rapidly in that space and Johnny has been keeping up on the changes throughout his travels. He will not only explain what is going on in that space but how those changes can and will affect the world of garment decoration.

Sponsored by: SGIA.org | Don't miss the 2017 SGIA Expo in New Orleans - Oct 10-12

Our regular listeners know this, but 2 Regular Guys are all about garment decorating, a bit of fun, and no rants or lectures or selling. We are not doing this for our employers, but rather for our industry. Since February 2013, The 2 Regular Guys have been the first and the most listened to garment decorating industry podcast on this planet! We are humbled by all of you tuning in each week. We work hard to bring you information that will make your business better, and our industry better. Take a look at our incredible weekly guest list and you’ll understand where this industry goes for news, interviews and the heartbeat of garment decorating. Thanks for listening!

News and Notes

The 2017 Impressions Awards. The 39th annual contest will be judged at the Fort Worth ISS Show, Sept 22-24. All winners will be featured in the January 2018 issue of Impressions, online in the Impressions Awards & Design Galleries and through Impressions’ Facebook and Twitter social media sites. Winning entries also will be displayed at the Impressions booth at all 2018 ISS events. As always, there is no cost to enter and contestants can enter their work in as many categories as they wish. The deadline for entry is Aug. 15.

Exostencil / OKI Data Toner Screen System - The new Exostencil Neenah Paper in partnership with the OKI Data Toner transfer system has been a pretty hot product, and you can get samples from the upcoming NBM Long Beach show. If you have not heard about this yet, the Exostencil along with an OKI Data Printer gives you a revolutionary screen prep system that eliminates the chemicals, time and equipment currently needed to make screens. The recommended OKI Data 831-TS and Exostencil will be shown at the OKI Data Booth at the upcoming NBM Long Beach Trade Show. Stop by booth 951 during NBM Long Beach and tell them that the 2 Regular Guys sent you. You can learn more about the Exostencil process and get some samples. Plus OKI Data will also be showing other digital solutions for garment decoration that is revolutionizing the market. That booth 951, during NBM Long Beach July 20-22.

Digital Textiles with Johnny Shell of SGIA

* I know we have some exciting stuff to cover with regards to Digital Textiles, but can you start us off on another subject that I have talked about here on the show, Skills USA, tell us about SGIA’s involvement with Skills USA and a recap of the recent event. 

Please find some links and notes from the 2 Regular Guys Podcast. The 2 Regular Guys are all about decorating and when a listener asked us about Hydro Printing, we were stumped. We searched for an expert to bring you details about this unique and useful process and are lucky enough to have Shannon Kroell, the President of Liquid Print Inc. joining us. She is going to give us the 101 Hydro Printing course and follow that up with more details about what you need to get into this type of decoration.

Sponsored by: Equipment Zone and Siser N.A.

Our regular listeners know this, but 2 Regular Guys are all about garment decorating, a bit of fun, and no rants or lectures or selling. We are not doing this for our employers, but rather for our industry. Since February 2013, The 2 Regular Guys have been the first and the most listened to garment decorating industry podcast on this planet! We are humbled by all of you tuning in each week. We work hard to bring you information that will make your business better, and our industry better. Take a look at our incredible weekly guest list and you’ll understand where this industry goes for news, interviews and the heartbeat of garment decorating. Thanks for listening!

News and Notes

Amazon Wins Patent for On-Demand Apparel Manufacturing System - Last week, the Seattle-based e-commerce firm earned a patent for an on-demand manufacturing system that would create apparel – and potentially other products, too – after an order has been placed. According to the patent, the computerized system could capture orders from anywhere on the planet and then swiftly develop the most efficient plan for producing and providing the clothing. Factors that could go into determining the most efficient means of fulfillment could include geographic location, fabric type, assembly process and more.

Gildan Director Patrik Frisk Named President and COO of Under Armour - Gildan Activewear announces the resignation of director Patrik Frisk. Frisk was named to the company’s board of directors in early May 2017. With his resignation, Frisk takes the helm as president and chief operating officer (COO) of Under Armour. As COO, he reports to chairman and CEO Kevin Plank. Frisk’s responsibilities as COO of Under Armour include developing market strategy and executing a long-term growth plan for the corporation.

 

All About Hydro Printing

Terry: Start by just giving us the 101 version of the hydro printing process. We know nothing...

The basic explanation of the process is transferring an image like transferring a decal onto an item where the only thing that transfers is the image itself. A decal has a carrier that accompanies the image wherein the water transfer imaging industry the carrier melts. The process was developed to be able to print on a three-dimensional object.

Hydro Printing 101:

Place PVA film with an image printed on it in water roughly 90 degrees ink side up.

Let film hydrate for approximately 60 seconds.

After 60 seconds spray a solvent called activator over the top of the film.

Please find some links and notes from the 2 Regular Guys Podcast. Over the years we have talked all sorts of techniques for decorating, but rarely have we discussed the actual blank products that you are decorating on. Well, this week we are going to tackle that subject with the VP of Activewear Marketing/Merchandising for Fruit of the Loom/JERZEES. Jeanene Edwards will be joining us to discuss the state of apparel manufacturing, current trends, and tips that decorators can use. Plus enjoy the 2 Regular Guys having a little fun by asking the hard-hitting questions about The Fruit Guys.

Sponsored by: Equipment Zone and Siser N.A.

Our regular listeners know this, but 2 Regular Guys are all about garment decorating, a bit of fun, and no rants or lectures or selling. We are not doing this for our employers, but rather for our industry. Since February 2013, The 2 Regular Guys have been the first and the most listened to garment decorating industry podcast on this planet! We are humbled by all of you tuning in each week. We work hard to bring you information that will make your business better, and our industry better. Take a look at our incredible weekly guest list and you’ll understand where this industry goes for news, interviews and the heartbeat of garment decorating. Thanks for listening!

News and Notes

Vastex Intl., Allentown, Pa., has broken ground on its new corporate headquarters, a 37,500-square-foot facility to be located in Bethlehem, Pa. The manufacturing portion of the purpose-built facility will house inventory, metalworking, electrical, assembly, and shipping, with the remaining space devoted to offices, a showroom and a large, hands-on classroom area with a full complement of screen-printing equipment for Vastex University, the company’s training program for entry-level to professional screen printers.

State of Apparel Manufacturing

Terry: Thanks for joining us today, start off by giving our listeners a little background on you and your role with Fruit of the Loom.

Jeanene:  I am basically the jack-of-all-trades when it comes to my role at Fruit of the Loom in regards to the apparel we design and produce for the printwear channel.   I’m responsible for determining the direction of the product line for the upcoming season to figuring out what’s the “big stories” that we need to market and how we need to position them.  However my favorite thing to do really is the trade shows – not so much the set-up and tear-down of course – but being able to speak with our customers about our brands and products.  It’s always great feedback. Most of the time you hear about how they love our brands and use our products.  Occasionally someone has a great product idea – such as why don’t you have retro heather coral in your fleece?  There was one trade show we must have heard that from 3-4 customers – all of whom were either in the cheer/dance business or serving the tourist/souvenir gift market.  So we put it in our Jerzees hood the next year.

Aaron: Where does Fruit see the decoration market for them? Growing? Healthy?

Jeanene:  We’re in the blank apparel business so we’re at the start of the food chain.  We see the market as continuing to grow and incredibly healthy as it diversifies and expands into more fabrics and styles.  We divide the market into Basics, Fashion, and Performance when we evaluate the total landscape.  And there’s no question that Fashion and Performance are both growing segments of the market.  That said, there’s also price-pressure that’s occurring in the Basics segment of the market which means very tight margins for ev...

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Please find some links and notes from the 2 Regular Guys Podcast. If we are in this industry as a business the goal is to turn a profit. Terry and Aaron have seen way too many businesses struggle just to break even and the main culprit is the inability to truly calculate their costs and then accurately set their prices. This week is the 3rd of the series where Terry and Aaron will discuss calculating your true costs of screen printing. Then they will dive into some pricing strategies and provide you with some great info that can help your business turn a profit.

Sponsored by: Equipment Zone and Siser N.A.

Our regular listeners know this, but 2 Regular Guys are all about garment decorating, a bit of fun, and no rants or lectures or selling. We are not doing this for our employers, but rather for our industry. Since February 2013, The 2 Regular Guys have been the first and the most listened to garment decorating industry podcast on this planet! We are humbled by all of you tuning in each week. We work hard to bring you information that will make your business better, and our industry better. Take a look at our incredible weekly guest list and you’ll understand where this industry goes for news, interviews and the heartbeat of garment decorating. Thanks for listening!

News and Notes

* Teespring Undergoes Stiff Layoffs In Corporate “Restructuring” May 23, 2017 - Sources told Crunchbase News that, over the past several weeks, Teespring underwent steep layoffs, leaving a skeleton crew of twenty to thirty people at the company’s main office in San Francisco’s SoMa neighborhood. This most recent round of layoffs included both remote workers and employees now formerly present at the company’s headquarters.

Calculating Your True Costs of Direct to Garment

Aaron: Give us the overview of screen printing costs and pricing.

Unlike last week’s limited variables in DTG printing, the number of colors/screens, flashing, specialty inks can impact productivity. A screen printer can go from a manual press to an automatic press and substantially increase production capability with virtually the same staff. A screen printer can add a second manual press with just the addition of another worker wage, but make a substantial impact on productivity. In other words, we can spread our costs over additional production hours.

And every shop is totally different in their ability to cover their costs through productivity. I’m talking night and day difference in the amount of time involved in producing a job.

Again if you’re a new business, you need to allow for cash on hand while you build up to the numbers we’ll be talking about here. You’ll need to allow to learn the business and the machines. You’ll need to allow for a learning curve.

My plan again for today’s show just like last week when we talked DTG is to take a simplified overview of costs and pricing. And to make some general assumptions about costs and production times. In the end, it’s all about making educated estimates anyway. The further down the road we get with our businesses, the more educated our estimates will get.

I’m also going to assume we have or we can get enough business to k...

If we are in this industry as a business the goal is to turn a profit. Terry and Aaron have seen way too many businesses struggle just to break even and the main culprit is the inability to truly calculate their costs and then accurately set their prices. This week is part 2 of a 3 part series where Terry and Aaron will discuss calculating your true costs of direct to garment. Then they will dive into some pricing strategies and provide you with some great info that can help your business turn a profit.

Our regular listeners know this, but 2 Regular Guys are all about garment decorating, a bit of fun, and no rants or lectures or selling. We are not doing this for our employers, but rather for our industry. Since February 2013, The 2 Regular Guys have been the first and the most listened to garment decorating industry podcast on this planet! We are humbled by all of you tuning in each week. We work hard to bring you information that will make your business better, and our industry better. Take a look at our incredible weekly guest list and you’ll understand where this industry goes for news, interviews, and the heartbeat of garment decorating. Thanks for listening!

Calculating Your True Costs of Direct to Garment

Aaron: Give us an overview of DTG costs and pricing.

Unlike other decoration methods, there are not as many variables with DTG. A screen printer can go from a manual press to an automatic press and substantially increase production capability with virtually the same staff. A sublimation printer can go from a desktop printer to a large format printer and cut ink costs dramatically, again with the same staff.

But on the other hand, here’s an interesting point about DTG printing. With other decoration methods when you add equipment (Go from one manual press to two manual presses) you need to add staff. But in DTG printing, you could realistically add up to three machines for a total of four and operate with the same staffing.

I stumbled across this pricing suggestion on FB this week… find your ink and garment cost, and triple it. That advice is just a meaningless formula that tells you nothing about profitability.

The end pricing standard has already been set by all the large online resellers (people who sell full-color custom images in as few as one piece). I regularly ask DTG owners and the answer is always within the same range - $20… $20… $20. We have the big online resellers to thank for that.

Now, if you’re out there and haven’t opened your doors yet, you need to allow for cash on hand while you build up to the numbers we’ll be talking about here. You’ll need to allow time to learn the business and the machines. You’ll need to allow for a learning curve.

My plan for today’s show is to take a simplified overview of costs and pricing. And to make some general assumptions about costs and production times. In the end, it’s all about making educated estimates anyway. The further down the road we get with our businesses, the more educated our estimates will get.

Aaron: You focus a lot of your seminars and comments here on the show about available production time. How does this impact your numbers?

What we’re talking about is indirect and direct production time. Indirect production time is preparing art, pretreating shirts, even sweeping up when you’re done. Direct production time is actual time spent printing shirts.

Direct production time is when we’re making money, so this is where we’re going to focus our attention. In the scenario I want to build here, I’m going to say our example business has two employees and one DTG printer. Based on my personal experience, I’m going to use numbers for the Epson F2000. You can in turn drop in your own numbers if you have or plan to have a different machine. In this example our two employees spend half thei...

 If we are in this industry as a business the goal is to turn a profit. Terry and Aaron have seen way too many businesses struggle just to break even and the main culprit is the inability to truly calculate their costs and then accurately set their prices. This week starts a short 3 part series where Terry and Aaron will discuss calculating your true costs of sublimation. Then they will dive into some pricing strategies and provide you with some great info that can help your business turn a profit.

GET BUSINESS TRAINING TO HELP YOU SUCCEED!

Our regular listeners know this, but 2 Regular Guys are all about garment decorating, a bit of fun, and no rants or lectures or selling. We are not doing this for our employers, but rather for our industry. Since February 2013, The 2 Regular Guys have been the first and the most listened to garment decorating industry podcast on this planet! We are humbled by all of you tuning in each week. We work hard to bring you information that will make your business better, and our industry better. Take a look at our incredible weekly guest list and you’ll understand where this industry goes for news, interviews, and the heartbeat of garment decorating. Thanks for listening!

Calculating Your True Costs of Sublimation

Terry: So what are we trying to get out of this series of programs over the next 3 weeks?

This is a huge area we hear people struggle with all the time.

Not only costs but then how to price your products to maximize your profits

Found that people coming from Analog (SP) to Digital (Sub/DTG) really struggle

Terry: Why not just got these figures from the supplier and plug them into a spreadsheet?

Will a high-cost ink manufacturer really be the one to count on for this?

They will point you to other areas to look at and while it is not untrue or deceitful, it doesn't give you the whole picture.

They will make you focus on time, and we typically do completely undervalue that, the MFGs are going to way overvalue that so you feel like a millionaire day 1.

Terry: Then what is the formula to figure this out?

Want to be factoring in true costs of sublimation blanks and labor, plus a few other areas like the waste, inventory costs, and overhead.

In business for a while and really good at tracking, this is going to be pretty easy, but most are running a business, not conducting a scientific experiment.

We need a more round figure.  This info is from actual businesses, not MFG. Desktop printers on the market in the US are going to run about $1.00 per job and 44” printers are going to run about $0.05 for the same size job.

Terry: Can you give us an example then to help us figure this out?

Yes - Error on the high side as it is good to always make sure you can improve your bottom line, not break even.

Blank Face Mask = $3.20 (Do not forget to add the inbound freight into this figure as that can drastically change the cost of the blank. Buy enough quantity to gain price breaks, but not so much that you would not be able to sell that inventory in the course of 6-12 months. There are costs to carry inventory for extended periods of time.)

Paper and Ink = $.30 (As mentioned the printer you use can make a world of difference in this area...

Please find some links and notes from the 2 Regular Guys Podcast. This week, we will briefly review marketing planning and social media, but plan to really dive deep into email marketing. Aaron and Terry will show their strategies for avoiding the spam filters and bring you their experience with email marketing. Aaron has been creating and planning email marketing for nearly 15 years, and Terry has been sending a successful Screen Printing newsletter weekly for years. Learn how to bring in business by sending emails correctly.

Sponsored by: Equipment Zone and Siser N.A.

Our regular listeners know this, but 2 Regular Guys are all about garment decorating, a bit of fun, and no rants or lectures or selling. We are not doing this for our employers, but rather for our industry. Since February 2013, The 2 Regular Guys have been the first and the most listened to garment decorating industry podcast on this planet! We are humbled by all of you tuning in each week. We work hard to bring you information that will make your business better, and our industry better. Take a look at our incredible weekly guest list and you’ll understand where this industry goes for news, interviews and the heartbeat of garment decorating. Thanks for listening!!

News

SGIA Golden Images are now accepting entries. This is your chance to win worldwide acclaim for your newest products — and to lay the groundwork for an outstanding SGIA Expo! Winners will be announced this summer, so you can make the most of your award and display the coveted Product of the Year jewel at your 2017 SGIA Expo booth.

OKI Data Americas in booth #1007 at NBM Indy, will be showing its innovative color technology from its LED printers line. You can get hands-on with the Pro6410 NeonColor, which made its fluorescent debut at ISS Atlantic City in March. You can also check out the latest innovation in its industry-leading line of white toner printers that provides opportunities in textile markets varying from ceramics to apparel. OKI Data’s newest tabloid-sized white toner printer provides an efficient and inexpensive way to create full-color graphics on both light and dark-colored substrates. Be among the first to see it in action when OKI conducts it's “Raising the Bar for The Decorating Market” in-booth seminar each day of the show at 11:00 a.m. Also, OKI Data and their partners will be offering some great promotions. Fruit of the Loom will be giving away six dozen free shirts with the purchase of one of OKI Data’s 920WT, 711WT, 831TS, Pro6410, Pro8432WT. Neenah Paper will also be providing up to $150 in free paper, while OKI Data is giving away a free black toner cartridge with purchase of Pro6410 NeonColor.

Email Marketing

Marketing Planning

Started with Planning because if you don’t have a plan, you might as well not waste your time.

There are lots of excuses which I have used all of them. (5 Most Common)

Plan starts with honest assessment of “Who are you?” and don’t just take your own word for it – Ask Employees, Outside Friends, and Family, Customers

Have them describe your company as an Elevator Speech

The Core of a good marketing plan is a SWOT Analysis

Your Plan must have a budget (Money and Time) gives you something to track and measure as it will hold you and the plan accountable.

Social Media

Find where your customer are on social media, and trust me they are on social media

The World has 7.3 Billion people and 2.3 billion of those people have Social Media Accounts (Over 30%)

78 percent of Americans have at least one active social media profile

China has 1.