TWO UP 
1. Yellow Tail Wine was looking to reinvent its look and feel. 
2. Harvard for Everyone: The Ivy League institution was starting an initiative for students coming from lower income families

TWO UP 1. Yellow Tail Wine was looking to reinvent its look and feel. 2. Harvard for Everyone: The Ivy League institution was starting an initiative for students coming from lower income families

2 UP: Harvard for Everyone

Hosted by Jeff Sherman, The Upswing is everything business. Jeff is a prominent figure in the business world, and is formerly the CEO and founder of OnMilwaukee, creator of the podcast series “The Hopcast,” and currently is the CMO of Okanjo. Jeff brings his expertise to The Upswing to discuss the ever-changing world of business and commerce in Milwaukee and across the state of Wisconsin.

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2 UP: Harvard for Everyone

2 UP: Harvard for Everyone