65 per cent of people are visual thinkers. People remember 80% of what they see and do; only 20% of what they read; and only 10% of what they hear!

That's why it pays to know your audience, and think about how you could communicate in a way that will actually work.

If you've been following the podcast for a while, you'll know we say tailoring your communication to meet the needs of your audience is key to your communication cutting through. A big part of that is understanding people's different personality types, so whether they are more introverted than extroverted; more of a strategic thinker or a detail thinker; or more of a visual or auditory learner.

In today's episode, we're going to delve into the specifics and focus on ways you can adapt your communication to resonate with people who are visual thinkers.  I'm going to share four ideas with practical examples of how you can take your communication and repackage it in a visual way that will actually work!

Links relevant to this episode

• Podcast episode 6: How to adapt your communication style for your audiences
• Blog post: How to reach visual learners
• Communication Personality Type Quiz
• Kate Norris, Presentation Boss, LinkedIn profile

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