<p>Lindsey Gladden, shopper insights legend for PepsiCo, Keurig Dr Pepper and now Zappi, discusses the explosion of new shopper behaviors since the pandemic, why brands struggle to give consumers the seamless online-offline experiences they demand, and shares the best advice she’s ever been given on how to do shopper research.</p>
<p>Pressed for time? Catch the key takeaways at the 37 minute mark.</p>

Lindsey Gladden, shopper insights legend for PepsiCo, Keurig Dr Pepper and now Zappi, discusses the explosion of new shopper behaviors since the pandemic, why brands struggle to give consumers the seamless online-offline experiences they demand, and shares the best advice she’s ever been given on how to do shopper research. Pressed for time? Catch the key takeaways at the 37 minute mark.

#20 - How to research shoppers in a post-pandemic world

We’re all in the business of serving our customers, but you can’t serve customers if you know nothing about them. Join host Ryan Barry as he gets inside the world of consumer insights by chatting with global brand leaders who share their personal journeys and give you actionable tips to get into the minds of your consumers.

Market Research | Consumer Insights | Business | Innovation

Business

Marketing

We’re all in the business of serving our customers, but you can’t serve customers if you know nothing about them. Join host Ryan Barry as he gets inside the world of consumer insights by chatting with global brand leaders who share their personal journeys and give you actionable tips to get into the minds of your consumers. Market Research | Consumer Insights | Business | Innovation

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#20 - How to research shoppers in a post-pandemic world

#20 - How to research shoppers in a post-pandemic world