RevOps Lab

#20 Running RevOps in a product-led growth company, Udi Cohen, Director of Revenue Operations, Lusha


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We’re talking to Udi Cohen about running RevOps with PLG. He will show us some insights into Lusha and his work in the last years.

What you’ll learn in this episode:

  • Lusha’s PLG approach and the implications for RevOps

  • How to get the right CRM set-up to support PLG

  • Sales forecasting with a product-led approach

  • You can find more information about Udi here:

    https://www.linkedin.com/in/udi-cohen-79831052/ 

    RevOps Letter: https://www.getweflow.com/revopsletter Janis on LinkedIn: https://www.linkedin.com/in/philippstelzer/ Philipp on LinkedIn: https://www.linkedin.com/in/janiszech/ Weflow: https://www.getweflow.com/ 

    Marker:

    (00:00:00) Introduction/What is PLG for you?

    (00:05:43) Lusha’s GTM approach

    (00:08:01) MQLs & PQLs in a PLG motion

    (00:15:20) Getting the data right for PLG

    (00:17:44) CRM set-up for workflows and reporting

    (00:21:27) Sales methodologies and process at Lusha

    (00:24:42) Forecasting at Lusha 

    (00:31:00) What advice would you give your younger self?

    ...more
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