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#20 Running RevOps in a product-led growth company, Udi Cohen, Director of Revenue Operations, Lusha
We’re talking to Udi Cohen about running RevOps with PLG. He will show us some insights into Lusha and his work in the last years.
What you’ll learn in this episode:
Lusha’s PLG approach and the implications for RevOps
How to get the right CRM set-up to support PLG
Sales forecasting with a product-led approach
You can find more information about Udi here:
https://www.linkedin.com/in/udi-cohen-79831052/
RevOps Letter: https://www.getweflow.com/revopsletter Janis on LinkedIn: https://www.linkedin.com/in/philippstelzer/ Philipp on LinkedIn: https://www.linkedin.com/in/janiszech/ Weflow: https://www.getweflow.com/
Marker:
(00:00:00) Introduction/What is PLG for you?
(00:05:43) Lusha’s GTM approach
(00:08:01) MQLs & PQLs in a PLG motion
(00:15:20) Getting the data right for PLG
(00:17:44) CRM set-up for workflows and reporting
(00:21:27) Sales methodologies and process at Lusha
(00:24:42) Forecasting at Lusha
(00:31:00) What advice would you give your younger self?
View all episodes
By WeflowWe’re talking to Udi Cohen about running RevOps with PLG. He will show us some insights into Lusha and his work in the last years.
What you’ll learn in this episode:
Lusha’s PLG approach and the implications for RevOps
How to get the right CRM set-up to support PLG
Sales forecasting with a product-led approach
You can find more information about Udi here:
https://www.linkedin.com/in/udi-cohen-79831052/
RevOps Letter: https://www.getweflow.com/revopsletter Janis on LinkedIn: https://www.linkedin.com/in/philippstelzer/ Philipp on LinkedIn: https://www.linkedin.com/in/janiszech/ Weflow: https://www.getweflow.com/
Marker:
(00:00:00) Introduction/What is PLG for you?
(00:05:43) Lusha’s GTM approach
(00:08:01) MQLs & PQLs in a PLG motion
(00:15:20) Getting the data right for PLG
(00:17:44) CRM set-up for workflows and reporting
(00:21:27) Sales methodologies and process at Lusha
(00:24:42) Forecasting at Lusha
(00:31:00) What advice would you give your younger self?
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