What happens when the disruptors pause to reflect on the disruption?

For the 200th episode of Practice Disrupted, Evelyn Lee welcomes back a very special guest: her original co-creator and former co-host, Je’Nen Chastain. Five years after they launched the podcast to challenge the conventions of architectural practice, they reunite for a milestone conversation about how their paths have evolved, the inflection points facing the profession, and why the work of changing the industry is more urgent than ever.

Since stepping away from the microphone, Je’Nen has been building Apostrophe Consulting, a practice dedicated to helping AEC firms implement the real, substantial change they often only talk about. She shares how her work focuses on treating firm evolution as a design problem, addressing critical challenges like leadership transition, knowledge transfer, and the immense pressure on the "stretched thin" middle managers holding the gap between senior leaders and emerging staff.

The conversation goes deep into the core issues plaguing the profession, from the "hollowing out" of the talent pipeline due to multiple recessions to the ongoing debate about where business education fits into an architect's training. Je’Nen and Evelyn also get personal, sharing candid reflections on identity, belonging, and the emotional toll of diverging from the traditional career path, and why they are each tackling the industry's problems from their unique perspectives.

“Essentially at the core of it, what I'm really trying to change is the culture of how we develop and cultivate architecture firms. One of the things we argued on this podcast over and over again was that the business model was outdated. And I think the reason it's outdated is because culture was never taken into consideration as a design variable in building it." - Je’Nen Chastain

The episode concludes with a look at how Evelyn is leveraging AI as a "teammate" to streamline operations, and a heartfelt congratulations on 200 episodes of creating a platform for the voices shaping the future of practice.

Guest:

Je’Nen Chastain is the original co-creator and former co-host of the Practice Disrupted podcast. She is the founder of Apostrophe Consulting, where she works with AEC firms to navigate complex challenges including leadership transitions, organizational design, knowledge transfer, and culture change. With a background in architecture and an MBA, Je’Nen combines design thinking with business strategy to help leaders implement meaningful and lasting transformation within their practices. Her mission is to help firms build healthier, more resilient business models where people can thrive.

Is This Episode for You?

This episode is for you if:

 ✅ You're a long-time listener curious about the origins of the podcast 

 ✅ You are navigating a non-traditional career path in architecture 

 ✅ You are a firm leader or middle manager dealing with talent gaps and knowledge transfer 

 ✅ You believe firm culture is a critical component of a healthy business model 

 ✅ You are wrestling with your own sense of identity and belonging within the profession

What have you done to take action lately? Share your reflections with us on social and join the conversation.

📍 Show Links:

• Connect with Je’Nen on LinkedIn
• Learn more about Apostrophe Consulting
• Follow Apostrophe Consulting on Instagram

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