Learn what competitive positioning is with top examples and types

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By the end of this video you’ll know what a competitive positioning strategy is and how leading brands use strategy to influence their audience with competitive communication.

First, we’ll demystify the complexity of competitive positioning and all their interchangeable synonyms.

We’ll answer the question “What is competitive positioning” including a competitive positioning definition from the father of modern marketing Philip Kotler.

Next we’ll look at what a positional map or perceptual map is and how it’s used as a tool to visualise the competitive landscape.

Then, you’ll discover examples and types of competitive positioning including an example of against positioning from the dollar shave club and experience positioning by JetBlue.

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