202. Retail is broken—and it's costing you shelf space, margin, and momentum. If your brand is trapped in constant promotions and fighting for visibility, you're playing the wrong game. Retailers are addicted to trade spend, but shoppers want value, clarity, and solutions. When you understand the market basket and how your ideal consumer shops, you stop competing on price and start driving sustainable category growth.

In this episode, I show you how to leverage market basket data, shopper need states, and true category management to increase basket size, strengthen retailer partnerships, and grow base sales without relying on deep discounts. You'll learn how to educate retailers, close category gaps, and position your brand as a trusted category leader.

Download the free episode guide at retailsolved.com/session202 and go deeper into these strategies. Then listen to related episodes on trade marketing, retail execution, and fact-based selling to extend your runway and scale with confidence.

Get instant access on the show webpage: RetailSolved.com/session202