Though 2020 has been a challenging year for potato growers and the entire country, the year saw a number of significant trade victories, with markets expanded in Mexico, Canada, Japan, China, and with other trade partners. Since 20% of the U.S. potato crop is currently destined for foreign consumers, trade is a priority for U.S. growers and the entire potato industry.

Joining the podcast is Jared Balcom, NPC Vice President for Trade Affairs and Washington State potato grower, and Matt Lantz, Vice President, Global Access, Bryant Christie Inc., to talk about the recent trade pacts, opportunities for 2021, as well as ongoing challenges with Mexico and other nations.

In addition, Kam Quarles, NPC CEO, and Hollee Alexander, NPC VP of Industry Relations and Events, calls in to provide an update on Potato Expo 2021. The largest potato industry conference and trade show in North America, the 2021 event has been reimagined as a Virtual Experience, held exclusively online. Learn more at potato-expo.com.